New Head of Marketing in association with the IRB
07/07/2012 - 09/07/2012
Jean-Claude Baqué and Octavian Morariu spoke about the work of the High-Performance Committee created at the end of 2008 and officiating since January 2009 with the aim of improving the marketing of competitions.
Octavian Morariu explained the idea of centralising commercial rights. Concerning the agreement Six Nations / FIRA a meeting took place at the start of the year which resulted in a draft agreement. Currently, there are three points which remain unresolved. These will be addressed at a meeting on July 18th in Roissy. If a agreement is made, it will be put to a vote at the end-of-year AGM. Jean-Claude Baqué has negotiated with the IRB to hire an Assistant Head of Marketing. “We need to organise ourselves in order to be able to bring in financial resources ourselves. The IRB has a body of knowledge in this area. It will provide us with help. It will be our common objective to serve rugby. Huge progress has already been made in this area. The solution will require trust and good faith on both sides” concluded the Chairman of Europe.